# Why I Wrote This Guide I wrote this guide in preparation for my Smartly.io interview. I was interviewing for a Technical Account Manager role, and in approximately 1 week had to go from zero FB Marketing knowledge to becoming a FB Marketing guru. I started out thinking "how hard could Facebook marketing be. You get your designer to make a pretty ad, post it on Facebook, link it to your website, and boom, you’re done." A monkey could do that job. Why someone would pay $1,000+/mo for a system like Smartly baffled me. But boy...was I wrong. As I dove deeper, I discovered how insanely complex the FB Advertising ecosystem is. To TRULY become a FB Marketing guru would take many years. Unfortunately, I only had a week. So I began reading every article, viewing every video, taking every course, and pestering every one of my friends who remotely worked with Facebook marketing. This guide is a compilation of everything I learned. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://www.fbadsbook.com/readme.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.